IBH started as a simple directory to discover insurgent brands in India. Each brand page on IBH has details on themes, spaces and people behind the brand. The objective of a broad yet concise profile was to give consumers like us a better view of the brand. Many IBH regulars wrote to us and shared their feedback and suggestions. From these conversations came the idea of having reviews for brands. We ran a poll to gauge interest, and we were pleasantly surprised that quite a few members were inclined to share their experiences. So, now we want to build a community-led, independent review platform for insurgent brands.
The objective of the reviews is to help consumers discover new brands, support new ideas and offer feedback to improve and help the founders bring better products to market.
We're aware that building a good reviews platform can be challenging. So we're steps to ensure that trust is at the core of everything we do. We want to share certain design decisions and guidelines that will get us started. Based on community feedback, we will keep revisiting these to improve and make them more effective.
We will continuously monitor reviewer profiles and their content on IBH, and any piece that goes against the above guidelines will be removed.
The reviews are a public good and are available to all consumers and brands.
IBH is an independent platform to discover, review and support insurgent brands. IBH is not only for consumers to learn from fellow consumers but a platform for brands to engage with the consumers and learn from them. The reviews data is free for all and will remain so. It’s a public good.
We invite brands to claim their page and share information that will enable us to keep your data up to date.