March 29, 2021

Insurgent Brand Hunt Update #6

This update brings you 40 very interesting brands 🎉🎉 The IBH coverage now stands at 370 brands. Keep an eye on IBH, some new stuff coming through soon.

Here are some highlights of the update:

  • Whiskey and vodka join the gins in the insurgent bar. - Kamet and Rahasya are the new entrants.
  • Dark chocolate is the next speciality coffee. Amul is a standout incumbent in the category, but many bean-to-bar brands, tree-to-bar brands are ready to take-off.
  • Infinite niches for sauces, dips and condiments brands - handmade, artisanal, gourmet, name it. Is finding a niche enough to build a long-lasting brand? We'll see. That said, do to try out some of the interesting ones on the list.

What does Clubhouse, Twitter Spaces have to do with insurgent brands? Audio, social networks are surfacing many communities, interests and sub-cultural trends - cooking, pet parenting to Mahabharata and more. Sure these communities exist on FB, Reddit etc., but it was hard to find them and de-clutter. The audio makes it easy for people to participate, express themselves, and join a group. So what's in it for brands? One, you discover interesting insights at the intersection of culture and consumer need. Two, it's better to build engagement with an existing community rather than creating a new one. Keep an eye on these audio networks. Also, Discord, but we will talk about it in the next update.

That's all for this update :)

How can IBH help you better? Do you have any suggestions? Just shoot an email to

One last thing! Do checkout the latest article on Insurgent Brand News - we discuss dukan apps and their potential to play a key role in last-mile commerce in the future.

Insurgent Brand Hunt

IBH is an attempt to share a repository of growing brands and also provide fellow consumers with a platform to share their favourite brands with the world. IBH is also intended to be a community of consumers to share more about brands resonate with them. Hence the "hunt".

Suggestions and comments are welcome, please write to

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