March 3, 2021

Insurgent Brand Hunt Update #5

Here with another update, we discovered 32 brands 🎉🎉 with a total tally of 325 brands! Browse through and let me know about the ones you tried and want to try.

Do you like vegan dark chocolates? I got a chance to try Kocoatrait (Cocotrait) vegan chocolates. Great flavours and they grow on you.

Last weekend, I ran into Gaurav Khemka, the founder of Polka Pop (a fruit flavoured sparkling water brand) - he was out there talking to customers like me and handing out samples. If you are for sparkling water for hydration, give it a shot!

Here are some highlights of the update:

  • We are in the middle of a dark chocolate wave in India. Single-origin cocoa beans, right here in India. Exciting new brands who experiment with innovative flavours inspired by India. We cover a few more in this update; the bean-to-bar chocolate list is growing fast. The premium chocolates deserve much spotlight. Even Amul is going great in this category.
  • Premium ice-creams are growing fast, at least in urban centres. While some brands are vegan, dairy-free etc. but positioned as creamy premium ice-cream. Interesting.
  • The adoption of hemp fabric is growing in India. We had 1-2 brands last year but see more hemp-based apparel brand over the next few years.

Please check out the list of some of the brands we liked in this update. Let us know if some of your favourites are missing.

How can IBH help you better? Do you have any suggestions? Just shoot an email to

Insurgent Brand Hunt

IBH is an attempt to share a repository of growing brands and also provide fellow consumers with a platform to share their favourite brands with the world. IBH is also intended to be a community of consumers to share more about brands resonate with them. Hence the "hunt".

Suggestions and comments are welcome, please write to

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